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Equip Your Sales Team With The Power Of A Rhino!

Sales Team Training & Leadership Development

Tony Hoty Training and Consultants is the premier sales training and consulting firm for the home improvement industry. With a combined 40+ years of experience, and a passion for Scott Alexander’s book “Rhinoceros Success,”, we take a bold, rhino-inspired approach to sales—focused, resilient, and unstoppable. We specialize in crafting world-class sales presentations and transforming teams into championship-level closers. Whether you're looking to elevate your team's performance, refine your sales process, or close more deals, we’re here to help you charge toward success.

 

High-Impact, Value Driven Services

Sales Methodology

Sales Methodology & Presentations

We specialize in helping companies in the home improvement industry develop customized sales methodologies that drive results. By focusing on proven strategies, tailored training, and practical tools, we empower sales teams to engage effectively with homeowners, close more deals, and achieve sustainable growth. Our approach integrates industry insights, personalized coaching, and ongoing support to create a framework for success.
Recruiting

Recruiting

We help companies in the home improvement industry recruit top-performing salespeople and sales managers by leveraging targeted strategies and industry expertise. From crafting compelling job postings to conducting thorough candidate evaluations, we streamline the hiring process to ensure you find the right talent. Our approach focuses on identifying individuals with the skills, experience, and mindset to excel in sales roles, driving your team's performance and long-term success.
Sales Team Training

Sales Team Training

We provide comprehensive sales training tailored to the unique needs of the home improvement industry. Our programs equip sales teams with the skills, strategies, and confidence to effectively engage homeowners, overcome objections, and close more deals. Through hands-on workshops, role-playing, and proven techniques, we ensure your team is prepared to deliver exceptional results and drive business growth.
Leadership Development

Leadership Development

We offer specialized leadership training designed for the home improvement industry, empowering managers and executives to lead with confidence and impact. Our programs focus on enhancing communication, decision-making, and team-building skills, while addressing the unique challenges of the industry. By developing strong, results-oriented leaders, we help companies foster high-performing teams and achieve sustained growth.
Closing

Championship Level Closing

We help companies in the home improvement industry master the art of overcoming objections and closing sales with confidence. Through targeted training and proven techniques, we teach sales teams how to address customer concerns, build trust, and create compelling value propositions. Our approach equips teams with the tools to navigate challenging conversations and consistently close more deals, driving business success.

By The Numbers

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Years of Sales and Leadership Experience
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Sales Professionals Hired, Trained & Developed
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In-Home Sales Presentations

Meet the Team

What does a Produce Manager know about selling home improvements?  Absolutely nothing!  Soon after high school Phil took a job at Meijer while trying to figure out what his future career would look like.  While bouncing back and forward between schools, Phil grew from humble beginnings as a grocery bagger. His path in retail took him from Produce Manager to Grocery Manager to Supermarket Manager, and ultimately interim Store Director.  After 13 years, it was time to try something new.  With several retail opportunities on the hook, Phil responded to an ad in the newspaper titled, Earn 100k Per Year.  That led him to join Ohio Energy Contractors which eventually became Improveit! Home Remodeling.

TJ Parsons is a seasoned sales trainer and consultant for Tony Hoty Training & Consulting, bringing over 15 years of comprehensive experience in the Home Improvement industry. Starting his career as a record-setting sales representative, TJ quickly recognized his potential to make a broader impact and began expanding his contributions to the industry.

Starting as soon as he graduated from training, TJ always went the extra mile, taking time to train and develop new salespeople and create powerful sales tools to make him and his teammates more effective.

Client Testimonials

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“ I had the pleasure of working with Phil Wiley as I transitioned from over 20 years in retail leadership into a sales representative role. Making that shift could have been a challenge, but Phil’s structured, system-driven approach made all the difference.

Phil didn’t just provide training—he gave me a clear, executable process tailored to my background and strengths. His coaching helped me not only understand the mechanics of sales but also apply them in a way that felt authentic and effective. Phil reinforced these skills through role plays and situational training. Because of his guidance, I was able to quickly gain traction in my new role, exceed expectations as a sales rep, and eventually move into a regional sales manager position.

If you're looking for someone who can translate experience into results, break down sales into actionable steps, and help you build a strong foundation for long-term success, I highly recommend Phil Wiley.”

Jeremy Austin

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