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Equip Your Sales Team With The Power Of A Rhino!

Sales Team Training & Leadership Development

Tony Hoty Training and Consultants is the premier sales training and consulting firm for the home improvement industry. With a combined 40+ years of experience, and a passion for Scott Alexander’s book “Rhinoceros Success,”, we take a bold, rhino-inspired approach to sales—focused, resilient, and unstoppable. We specialize in crafting world-class sales presentations and transforming teams into championship-level closers. Whether you're looking to elevate your team's performance, refine your sales process, or close more deals, we’re here to help you charge toward success.

 

High-Impact, Value Driven Services

Sales Methodology

Sales Methodology & Presentations

We specialize in helping companies in the home improvement industry develop customized sales methodologies that drive results. By focusing on proven strategies, tailored training, and practical tools, we empower sales teams to engage effectively with homeowners, close more deals, and achieve sustainable growth. Our approach integrates industry insights, personalized coaching, and ongoing support to create a framework for success.
Recruiting

Recruiting

We help companies in the home improvement industry recruit top-performing salespeople and sales managers by leveraging targeted strategies and industry expertise. From crafting compelling job postings to conducting thorough candidate evaluations, we streamline the hiring process to ensure you find the right talent. Our approach focuses on identifying individuals with the skills, experience, and mindset to excel in sales roles, driving your team's performance and long-term success.
Sales Team Training

Sales Team Training

We provide comprehensive sales training tailored to the unique needs of the home improvement industry. Our programs equip sales teams with the skills, strategies, and confidence to effectively engage homeowners, overcome objections, and close more deals. Through hands-on workshops, role-playing, and proven techniques, we ensure your team is prepared to deliver exceptional results and drive business growth.
Leadership Development

Leadership Development

We offer specialized leadership training designed for the home improvement industry, empowering managers and executives to lead with confidence and impact. Our programs focus on enhancing communication, decision-making, and team-building skills, while addressing the unique challenges of the industry. By developing strong, results-oriented leaders, we help companies foster high-performing teams and achieve sustained growth.
Closing

Championship Level Closing

We help companies in the home improvement industry master the art of overcoming objections and closing sales with confidence. Through targeted training and proven techniques, we teach sales teams how to address customer concerns, build trust, and create compelling value propositions. Our approach equips teams with the tools to navigate challenging conversations and consistently close more deals, driving business success.

By The Numbers

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Years of Sales and Leadership Experience
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Sales Professionals Hired, Trained & Developed
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In-Home Sales Presentations

Meet the Team

What does a Produce Manager know about selling home improvements?  Absolutely nothing!  Soon after high school Phil took a job at Meijer while trying to figure out what his future career would look like.  While bouncing back and forward between schools, Phil grew from humble beginnings as a grocery bagger. His path in retail took him from Produce Manager to Grocery Manager to Supermarket Manager, and ultimately interim Store Director.  After 13 years, it was time to try something new.  With several retail opportunities on the hook, Phil responded to an ad in the newspaper titled, Earn 100k Per Year.  That led him to join Ohio Energy Contractors which eventually became Improveit! Home Remodeling.

TJ Parsons is a seasoned sales trainer and consultant for Tony Hoty Training & Consulting, bringing over 15 years of comprehensive experience in the Home Improvement industry. Starting his career as a record-setting sales representative, TJ quickly recognized his potential to make a broader impact and began expanding his contributions to the industry.

Starting as soon as he graduated from training, TJ always went the extra mile, taking time to train and develop new salespeople and create powerful sales tools to make him and his teammates more effective.

Client Testimonials

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“ I had the pleasure of working with Phil Wiley as I transitioned from over 20 years in retail leadership into a sales representative role. Making that shift could have been a challenge, but Phil’s structured, system-driven approach made all the difference.

Phil didn’t just provide training—he gave me a clear, executable process tailored to my background and strengths. His coaching helped me not only understand the mechanics of sales but also apply them in a way that felt authentic and effective. Phil reinforced these skills through role plays and situational training. Because of his guidance, I was able to quickly gain traction in my new role, exceed expectations as a sales rep, and eventually move into a regional sales manager position.

If you're looking for someone who can translate experience into results, break down sales into actionable steps, and help you build a strong foundation for long-term success, I highly recommend Phil Wiley.”

Jeremy Austin

1

“ I believe that if I had to pick two people to help my sales team, whether my team consisted of rookies or veterans, there wouldn't be anyone I would highly recommend more than Phil Wiley and TJ Parsons. Both of these men helped me learn the ropes back in 2012 when I was introduced to this world. Thjey have continued to help me progress, grow, and stay relevant to today's buyers”

Albert Zito
Executive Director of Marketing for
StruXure in Glandorf, OH

2

“ I couldn't be happier with the training I have received from TJ Parsons amd Phil Wiley with Tony Hoty Training and Consulting. They gave us an in-depth selling process and new tools that have doubled my closing rate. They take the time to work with you both as a team, and as an individual. I highly recommend TJ and Phil to anyone looking for immediate results. ”

Jack Wise
Window & Bath Sales Rep
Window Depot Cleveland, Oh

3

“ Many Times I've seen Phil and TJ work their magic, transforming struggling salespeople into top-notch pros and elevating sales leaders to superstar status. Their experience , leadership, and work ethic are unmatched. They just know how to get things done the right way. ”

Shannon Hattery
Owner
Hattery Construction & Design

4

“ I worked with Phil for around 7 years back from 2010 to 2017. He was an amazing sales trainer, absorbing himself into the system he taught. He didn’t just teach it, he lived by it. We were incredible at taking the nebulous lead and closing those leads higher than most companies, close internet and call in leads. Fast forward to 2025, as CEO of a home improvement company, I was in need of a master selling system to
embed into my company's culture. It was incredible, in 30 days he presented a system of selling that blew my mind and resonated within my industry. His relaxed, fast paced and insightful mastery of how to create such systems is a gift and also a product of his 30 plus years of training, selling and the connection he’s always been able to make.”

Jeff Collignon
CEO

5

“Phil Wiley isn’t just a sales & success coach… he’s the whisper in your ear that turns maybe into yes.

I own a residential replacement window and door company, and I credit a huge part of my success to Phil’s authentic guidance over the years.

Phil turns lead flow into art, appointments into real conversations, and trust into lasting business with no silly pressure tactics, just genuine momentum.

If you’re a salesperson or entrepreneur ready to level up, Phil is the master. Hands down. ”

Ryan C. Brown,
Freedom Windows, LLC

6

“ I was introduced to Phil Wiley by a good friend of mine who operates a successful remodeling business.
Phil has been invaluable in helping get our business launched! He has helped us with our sales methodology, presentation, marketing, pricing, CRM recommendation and other industry contacts that have been extremely helpful.
Phil‘s knowledge of the remodeling industry is nothing short of stunning and his energy and positivity is contagious. I believe that our company is set up for great success specifically because of Phil‘s involvement. Not only has Phil been instrumental in helping us get our business off the ground, he has also become a dear friend! Appreciate you Phil!
Here’s to the next however many years!”

Dan Miller
Miller Builds LLC
Salem, IL

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